OUR STORY
HEIR was born in 2020 by twin sisters Natalie Crank and Natasha Langthorne.
From an early age, Natalie and Natasha planned on owning a hair salon. They would play together as children playing with dolly heads and talking about their future. Both are inspired by fond childhood memories and inherited family values, which is translated into their work ethic and philosophies.
After years of working within the hairdressing industry Natalie and Natasha opened their first salon in 2010.
HEIR Eduction was founded after 10 years of being Salon Owners and realising the specific struggles that they faced were incredibly common in the industry. These struggles had a consistent theme and repeat origin, which took years to realise.
Natalie and Natasha created clever marketing campaigns and automations within their own salon business, in order to create more time for themselves so that they could launch the passion project: HEIR Education.
The transitions was successful and they realised that these marketing frameworks would help other salon owners to drive in more of their ideal client, attract the right team as well as free up time to spend working on the business, rather than in the business.
Now, Salon Owners and marketing strategists, Natalie and Natasha teach salon owners their signature marketing made easy frameworks to
👑remove the frustration from marketing methods which don’t create tangible results!
👑remove exhaustion from spending hours on marketing techniques which don’t attract the right clients!
👑 create a clear pathway to marketing success which works for the business even when the salon owner doesn’t!
👑help salon owners find the hidden gold in their business!
Our mission
Bridge the gaps in knowledge for time poor but passionate Salon Owners enabling more time freedom and results led marketing which drive more clients into the business on demand without discounting.
Our vision
Salon Owners across the hair and beauty sector will attract talent, scale their business faster and have long standing reliable businesses. These businesses will educate the next generation of the industry as well as creating financial freedom for the Salon Owners.
Our Values
FAMILY: We are a family business who have a passion for sharing knowledge and skills. We lead with community based learning to make a bigger impact to Salon Owners and their business.
AUTHENTIC: We are authentic in our interactions and communicate openly, honestly and respectfully.
CARE: We care for each other, our industry and our community.
EXCELLENCE: We pursue excellence, through constant improvement, development and results led, tried and tested education and frameworks.