As we inch closer to 2024, it's essential to have our fingers on the pulse of what's next.
Here's 5 top tips for planning your Salon Growth Strategy for 2024!
Read More
HEIR Education is thrilled to announce that we have been named a finalist in the prestigious BIBAs (Be Inspired Business Awards) for Start-Up Business of the Year.
This recognition is a testament to our passion, dedication, and the positive impact we've made in the hair and beauty industry.
We are excited to be part of this esteemed event, where we'll celebrate our achievements alongside other exceptional business owners.
Stay tuned for updates on this incredible journey!
Read More
A salon owners guide to GA4 set up!
Read More
What does GA4 mean for your Salon business?
Read More
In the digital age, education has expanded beyond the traditional classroom setting. With the rise of online courses, e-books, and YouTube tutorials, people can learn just about anything from the comfort of their own homes. However, with all this information available at our fingertips, it's easy to overlook one critical aspect of education - community.
Joining an engaged community that shares your interests and values can be a game-changer when it comes to learning and growth. These communities offer support, collaboration, and knowledge-sharing that you might not find elsewhere. They can provide a network of like-minded individuals who are working towards similar goals, and who can help you overcome challenges, discover new insights, and achieve your objectives.
In this blog, we explore the hidden value of community in education and how engaged networks can accelerate your learning journey. We'll take a closer look at the difference between an audience and a community, the benefits of paid versus free communities, and the power of being part of a network where you can collaborate, share ideas, and gain valuable insights.
Join us as we dive deeper into the world of community and discover how being part of an engaged network can transform your education and fuel your success
Read More
The 🔑 to Marketing Mastery for Salon Owners lies in three core elements:
Strategy,
Systems,
and Support.
These components, when effectively combined, create a powerful and sustainable approach to achieving consistent leads, uninterrupted time off, and predictable profit.
In this blog, we'll unlock the significance of the 3 S's and reveal how they can help salon owners to create predictable and reliable marketing success.
Read More
We absolutely understand the need to have a range of skills when it comes to being a successful salon owner.
Overall, running a successful salon business requires a diverse set of skills and knowledge, and salon owners need to be competent in two many areas to thrive in the industry.
From business management, Marketing, Team Management, Creative Skills and everything in between - its no wonder that we can often suffer with “writers block” when it comes to content creation!
it is common for people at all levels in the hair and beauty industry to focus on their practical skills rather than their writing abilities.
Writing may not be a skill that comes naturally to everyone, and many salon owners or hairdressers may find it challenging to create compelling content that engages their audience.
This is where tools like Chat GPT can be particularly useful, as they can help generate high-quality, personalised content that resonates with a salon's target audience.
Read More
Is this the beginning or the end of the high street salon? Every challenge or change can feel like a nail in the coffin for the high street salon business. Never mind being able to thrive? Can we survive?
If this is a case of survival of the fittest, how do high street salons secure a top spot?
Read MoreIt’s a race to the top…not to the bottom!
Here are the 4 things high street salon owners can do, with immediate effect, to start their journey to the top.
Making this easy change in your marketing strategy will mean you never need to discount your services again! Discover HEIR Education’s fool proof method to gain more salon clients without discounting.
It’s the marketing term which we hear over and over again: “ideal client”.
But what the heck is an ideal client? What does that mean and why is it important?
Read MoreAs Salon Owners and Educators, this is something we also resisted for a very long time. It was the essence of where we were going wrong in business.
A killer call to action is the simplest, FREE tweak you can make to inspire your audience to take action and book an appointment or buy your product!
This is quite literally the quickest shift you can make to your existing content and can be used on all platforms. It doesn’t mater if you are writing captions on Instagram, in a closed Facebook group, or even on a website.
Read MoreWhen I discovered how to create a killer call to action the results were incredible.
Discover the 2 secrets which successful salons are doing right now to attract new clients on demand!
Read More
Enforcing a deposit and cancellation policy can cause massive problems in a Hair or Beauty Salon business, here are some tips to help you to create and enforce a professional and pain free policy to protect your business from late cancellations and no shows.
Read More
OH NO! Your salon or your freelance column has quietened down and panic sets in. It’s not busy enough, and you have bills to pay. Should we put a discount on to attract new clients?
There seems to be an overriding conclusion that most salon owners and freelancers come here…
put an ‘offer on!’
What is Google My Business and how can it help my hairdressing business?
Read More
More and more customers expect access to us outside of business hours! Discover how we provided a digital customer journey in our salon business to give us the work life balance we wanted!
Read More
These 3 common mistakes are causing hairdressers to Earn LESS and Work MORE 🤯
Read More
Working more than ever? Looking for a work life balance? Read on…
Read More
Sometimes there isn’t enough hours in the day! between clients, stock, messages, what app, emails, instagram and everything else….. its no wonder us hairdressers get burnt out! Check out 3 ways to cut out the noise and get rid of those time consuming tasks without loosing the professionalism that your customers expect!
Read More
Thinking of opening your own Salon? Congratulations! But here are the 7 things I wish I knew before we opened our first salon!
Read More