Do you have the work/life balance you always envisioned as a salon owner or self employed?
Time is the most precious commodity in the world.⠀⠀⠀⠀⠀⠀⠀⠀⠀
“Time is free but priceless.
You can’t own it but you can use it.
You can’t keep it but you can spend it.
Once you’ve lost it you never get it back”
(Harvey Mackay)⠀⠀⠀⠀⠀⠀⠀⠀⠀
Time is perhaps slightly more valuable to a service based industry like hairdressing.
We literally see time as money, therefore the more we work the more money we make?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sadly this isn’t true!
Lots of salon owners and freelancers are giving up very high percentages of their time now and not planning for their time later.
What is worse the time that is being given up now is causing burnout and some are even barely paying themselves.
Is this how you envisioned you would spend your career?
We have a ‘carrot’ dangled in front of us and most of us believe that the one precious commodity which we all lack now will be given to us in abundance later in life!
But how will this be in abundance if we don’t plan for it?
The secret is not about how many hours you work now, it is working smarter now.
When our pricing and marketing strategy was changed two years ago, it changed everything.
Within the first 2 months our profit margins grew by 19%. We were finally working smarter and not harder.
Now the trick here is, what do you do with that extra money in the bank?
Can you imagine if 20% of your turnover was an absolute minimum amount of profit you put away every week/month?
How much money does that equate to every year?
After 5 years?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Suddenly, the burnout disappears and you can see clearly that the precious time you have been craving is a possibility! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Now imagine months where profits were 40%!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Would you add this to your retirement pot?
All this is possible if, instead of fitting in those extra clients now, work on your pricing and marketing strategy instead. These numbers are not made up, they are OUR business figures and we want to show you how we did it so you can start having the TIME you want!⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you are ready to change how you work, want to work smarter not harder, and finally plan for your future where time will be abundant take a look at “charge your worth”
Now don’t forget, we talked not only about having your pricing strategy right, but also your marketing strategy.
Having a solid marketing plan and pricing strategy work had in hand. One without the other is pointless.
If your prices are incorrect, it doesn’t matter how many clients you serve every week, there will be little to no money left at the end of the week/month/year.
If you don’t have a clear marketing strategy, then it doesn’t matter what your prices are, you won’t have an abundance of clients into your business.
If you need to fine tune your salon marketing plan then our Facebook Community is a great place to start.
Remember, it’s not enough just to be a good hairdresser, more than ever, you need to focus on your numbers and marketing or you will get left behind in 2022.
In order for you to get the work-life balance you desire, then spend less time working IN your salon business and more time working ON your salon business, specifically mastering your pricing and your marketing.