standout
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standout ✨
it’s Time to Standout
The 6-Week Authority Method to Make Your Business the ONLY Choice in Your Market
You’ve built something incredible.
Now it’s time to own your category.
If hard work alone made you successful, you’d already be at the top.
But the best salons and industry pros don’t just work harder.
They position themselves so clients and top-tier talent seek them out.
STANDOUT is the Premium Messaging and Positioning program designed exclusively for salon owners and industry professionals who are done competing and ready to dominate.
💡 This isn’t about social media hacks or marketing tricks. It’s about mastering authority-driven messaging so your business is the ONLY choice for results focussed clients and industry recognition.
Start Date: Monday, 3rd March 2025
You’re Already Good.
Now It’s Time to Be the Best
You’ve built a strong reputation. You deliver incredible results.
Now, it’s time to position yourself as the go-to authority in your market.
Be fully booked with premium, rebooking clients who trust your expertise.
Attract top-tier talent and industry opportunities. Without chasing.
Build a brand that stands out as the first and only choice.
The best businesses don’t compete. They position themselves so powerfully that clients and industry leaders seek them out.
STANDOUT teaches you how to make your business the one everyone talks about.
Ready to claim your place at the top?
Why Positioning is Everything
You don’t need more content. You need messaging that commands attention.
Inside STANDOUT, you’ll learn how to:
Easily Create authority-driven messaging that makes your brand unforgettable.
Position yourself as the expert clients and top talent want to work with.
Market in a way that feels effortless because demand is built in.
This isn’t a course about social media tricks. It’s about turning your brand into an industry leader.
Through Connection, Certainty and Authority
Why the Top Businesses Stand Out
The industry’s most sought-after salons and professionals don’t compete on price or trends.
They position themselves as the only choice.
What makes them different?
Their messaging creates demand instead of chasing it.
Their positioning attracts premium clients who respect their expertise.
They aren’t just known. They’re recognised as the best.
STANDOUT gives you the strategy to step into that level of authority.
“Our methods are designed specifically for industry professionals, by industry professionals, which ensures relevance and practicality.”
Introducing: STANDOUT
The 6-Week Authority Method to Attract Results-Driven Clients and Build a Go To Business.
In just 6 weeks, you’ll learn how to:
🔥Craft authority-driven messaging that emotionally connects with clients and makes your business unforgettable.
🔥Position yourself as the go-to expert, even in a crowded market, so your never competing on price
🔥 Attract high-value, rebooking clients who respect your expertise.
🔥Build your authority as a trusted expert.
🔥Build a brand that top-tier talent wants to work for.
💡 This isn’t about ‘getting more clients.’ It’s about becoming the premium, go-to business.
Who We Are:
Natalie and Natasha, the Faces Behind HEIR Education
Like you, We wear many hats! Twin sisters, salon owners, mums, wives, hairdressers, and the co-founders of HEIR Education. With over 22 years of experience in the hair and beauty industry, we’ve built a multi-award-winning salon and an education business designed to empower salon owners to grow and thrive.
As salon owners, we’ve worked in every corner of the industry. From training apprentices to leading an employed team, we understand the challenges you face because we’ve experienced them ourselves. We’re still actively involved in running our salon, so we know firsthand what it takes to create a business that attracts clients, retains top talent, and delivers consistent results.
We rebuilt our business from debt to multi-six figures while juggling family life—using real-world strategies that get results.
Our clients love working with us because we combine industry expertise with an empathetic approach. Through our proven CROWN method, we’ve helped salon owners:
Double their turnover in less than a year.
Increase their monthly revenue.
Build reputations as flagship businesses in their communities.
Win awards.
We’re passionate about helping salon owners like you step into their authority and build premium businesses that stand out in even the most crowded markets.
“We’re here to share the strategies, tools, and insights that transformed our own salon—so you can experience the same success and build a business that truly stands out.”
Who This Is For:
✅ Ambitious Salon owners and industry professionals who want to be the premium, go-to business in their area.
✅ Hair and Beauty businesses who are ready to attract high-value, results-driven clients.
✅ Educators, trainers, and salon mentors who want to position themselves as the industry’s top authority.
🚫 Who This Is NOT For:
❌ Anyone looking for social media hacks or ‘get more clients’ tricks.
❌ Salons who want to compete on price instead of positioning.
❌ Those who aren’t ready to step into true authority.
If you’re ready to own your expertise and build a business that stands out effortlessly, STANDOUT is for you.
Real Results from Salon Owners Who Stood Out
💡 "We repositioned our messaging and generated £28,000 in bookings from premium clients."
💡 "After implementing these strategies, we won multiple industry awards and doubled our team size."
💡 "We shifted our brand positioning and became the go-to salon in our area—without competing on price."
📢 This is what happens when your positioning matches your expertise.
⚠❗️Unexpected Wins From the Right Strategies❗️⚠
Mastering your messaging and positioning doesn’t just attract the right clients, it transforms how your business is perceived by everyone, including potential team members or affiliates!
Take Kelly, a salon owner who worked with HEIR Education in 2024 and applied our messaging and positioning frameworks to her recruitment strategy.
Her original job ad wasn’t attracting the right candidates. It was frustrating and time consuming.
Why? nothing to do with the job….. It simply blended into the noise of every other job post.
But with a simple shift in her messaging, everything changed.
Her updated job ad generated 21 applications from stylists who were aligned with her vision and values.
Here’s what Kelly had to say:
“I’ve gone from getting no interest to being overwhelmed with 21 applications. For the first time, I’m in a position to choose. I’m interviewing stylists with the right attitude and mindset instead of hiring out of desperation. It’s a game changer.”
When you position your business as the go-to business in your area, the benefits ripple far beyond filling client appointments.
You’ll also attract premium clients and become a destination that top-tier talent wants to be part of.
“Unlike other marketing courses, Standout provides a tailored approach to positioning your business as the go-to expert in your market, area or niche”
Why This Program is Different
🤩You’ll never have to chase trends again.
This isn’t about reels or likes—it’s about building long-lasting authority that works for you.
🤩No matter where you’re at, this works for you.
Whether you’re self-employed, newly qualified, or leading a team, these strategies will position you as the expert clients can’t wait to book with.
🤩We’ve done it ourselves.
We’ve turned our salon into a multi-award-winning, multi-six-figure business—and helped others to do the same.
Also… FYI We’re Not Playing the Scarcity Game
we’re not going to rely on fake scarcity or inflated value claims to convince you to join this program.
We believe in the real, tangible value of what we teach and the results it delivers.
So we’re not throwing in “£10,000 worth of bonuses” or pretending we’ll shut the doors when we won’t.
Here’s the truth:
If you’re ready to transform your messaging and positioning to attract results-driven clients, STANDOUT is the solution you’ve been looking for.
If you’re not, we understand.
This isn’t a decision you need to rush into, but it is one that can completely change the trajectory of your business if you’re ready to commit.
Doors Close: Sunday, 2nd March 2025
because we start Monday, 3rd March
are you ready to STANDOUT?
An Investment That Delivers Results
These strategies don’t just attract clients…. They can also massively transform how you recruit team members, build supplier relationships, or position your business/education/coaching programs as premium offers!
For £399 + VAT, you’ll gain:
A clear messaging and positioning strategy to attract clients who rebook, rave about you, and respect your expertise.
Proven frameworks for building authority so you really stand out from the crowd!
Sustainable growth that saves you time, stress, and quiet weeks.
Don’t look at this as an expense
it’s an investment in clarity, connection, and consistent growth.
Think about this:
❓How many quiet weeks could this program prevent?
❓How much time and stress would you save by knowing exactly what to say and who you’re saying it to?
❓What would it be worth to have clients rebooking, recommending, and raving about your business?
Doors close Sunday, 2nd March 2025.
Prefer to split the cost?
Choose our easy payment option:
2 x £225 + VAT (paid one month apart)
Important dates
all live session will be accessed via zoom, each session will be recorded to rewatch.
Worried about the time commitment?
We’ve got it covered!
We have split the sessions into 4 live session over 6 weeks - because we know you need time to implement around your already busy schedules.
Standout is designed to fit into your busy schedule, with flexible, (and recorded!) modules you can complete at your own pace.
standout
✨
standout ✨
The Best Don’t Compete. They Position.
📢 You could keep marketing and messaging the same way, hoping for better results…
📢 Or you could step into the premium positioning that makes your business impossible to ignore.
This is not another course.
This is not a social media strategy.
This is the missing piece that takes your business to the top.
🚨 Doors close 2nd March. If you’re serious about becoming the go-to expert, now’s the time.
What our clients Say
FAQs
1. What exactly is STANDOUT, and how is it different from other programs?
STANDOUT is a 6-week live-taught program designed to help hair and beauty pros create clear, emotionally intelligent messaging and position their businesses as premium, go-to destinations. STANDOUT focuses on messaging and positioning strategies that work across platforms giving you tools to build long-lasting authority.
2. Who is this program for?
STANDOUT is for ambitious hair and beauty professionals who want to grow their businesses with result seeking clients and sustainable strategies. Whether you’re:
A salon owner with a team, ready to position your business as the go-to flagship destination in your area.
A freelancer, chair renter, or mobile professional who wants to attract high-value clients without relying on discounts or endless social media posting.
A self-employed stylist or therapist struggling to stand out in a crowded market and tired of feast-or-famine weeks.
If you’ve ever felt overwhelmed by social media, stuck with price-conscious clients, or unsure how to communicate your expertise, this program will give you the tools and confidence to transform your business.
3. How much time will I need to commit each week?
You’ll need around 1-2 hours per week to attend the live session and implement the strategies. The content is designed to be actionable and straightforward, so you can see results without feeling overwhelmed.
4. What if I’m not good with tech?
No worries! STANDOUT is beginner-friendly, and we’re here to guide you every step of the way. You’ll have access to live support during our Q&A sessions, so you’ll never feel stuck or unsure about how to implement the strategies.
5. Do I need to use social media to benefit from this program?
Not at all. While social media can play a role, STANDOUT focuses on building authority. You’ll learn how to create messaging that resonates across all platforms, with or without social media.
We will not be showing you how to create reels, videos, post on social media etc
6. What results can I expect?
Results will depend on your level of implementation, but past clients have:
Increased their monthly revenue by £7.5k.
Doubled their turnover in under a year.
Attracted clients who rebook, recommend, and rave about their business.
You’ll leave the program with clarity, confidence, and a clear roadmap for continued growth.
7. What if I can’t attend the live sessions?
No problem! All sessions will be recorded and available for you to watch at your convenience. You’ll also have access to the program portal and a supportive Facebook group to ask questions and stay on track.
8. What’s included in the program?
STANDOUT includes:
6 live sessions covering messaging, positioning, and authority-building strategies.
Weekly Q&A sessions for personalized support.
Workbooks and resources to help you implement what you learn.
Access to a supportive Facebook community to share wins and ask for guidance.
9. How do I sign up, and when does it start?
Enrollment closes on Sunday, 2nd March 2025, and the program begins on Monday, 3rd March 2025.
Click JOIN STANDOUT FOR £399 + VAT to secure your spot today.
10. Can I really achieve results in 6 weeks?
Absolutely. The STANDOUT program is designed to give you actionable strategies and clarity from the very first session. Whether you’re just starting out or looking to scale, these tools will help you make meaningful progress in a short time.
11. Can I use the strategies from STANDOUT in other areas of my business?
Absolutely! While STANDOUT focuses on attracting results-seeking clients, the messaging and positioning strategies you’ll learn can be applied across your entire business.
For example:
Recruitment: Kelly, a salon owner, used these strategies to transform her recruitment process. She went from struggling to attract candidates to receiving 21 applications from stylists who aligned with her vision. Instead of hiring out of desperation, she was able to choose the perfect fit for her team.
Education and Coaching Businesses: Many of our clients who run training programs or coaching businesses use these same methods to position their offers as premium and attract high-caliber students.
Partnerships and Affiliates: You’ll also learn how to present your business as the premium, go-to business. (In a way that is likely to appeal to suppliers, affiliates, or collaborators, making them eager to work with you.)
Whether you’re growing your team, launching a new program, or building relationships with suppliers, the principles of STANDOUT can help you position your business as a must-have partner in any scenario.
12. When are the live sessions?
Standout is split over 4 live sessions (via zoom) so you have time to implement
session 1: 1pm | 3rd March
session 2: 10am | 10th March
session 3&4: 10am | 17th March
session 5&6: 10am | 31st March
All live sessions will be recorded to watch and rewatch at your leisure. Our recording software is searchable, so you can easily navigate to certain sections. You will also have a full transcript of every live session. Our aim is to make the access as convenient and easy as possible