6 Marketing Tips for Optimum Salon Growth in 2024!

Our Friendly Guide to

Salon Marketing in 2024

As we inch closer to 2024, it's essential to have our fingers on the pulse of what's next.

Here's a gentle nudge in the right direction:

1. Making the Most of Your Content:

Have you ever considered the goldmine that's your existing content?

It's time to think about repurposing. A great video can be reshaped into blogs, articles, and even email campaigns. It's like giving your content a second, third, or even fourth life, reaching more people in the process.

The Keyword here is Repurpose.

This is something we have spoken about for a while at HEIR Education, but in the next 12 months repurposing content even more important.

This will not only amplify your message but craft for different audiences and preferences.

A robust digital presence is vital!

Tactics to make this work?

Of course you can manually repurpose content

But our advice? Embrace the tech! It doesn’t have to take you hours and hours.

There are incredible AI tools and systems to do the heavy lifting.

You need to get clear on your message and high value content, which will show your audience that you or you business is the authority in your expertise, then let the tech ensure that this message stays consistent, powerful and impactful across all touch points.

Make the content once and repurpose for different platforms and preferences.

Getting this right is a game changer!

We have recently introduced content days in our Salon Owner membership, where we get shit done. In just a few hours we can create content which is repurposed across multiple platforms which is then used for an entire quarter, or even throughout the year.

These salon owners who are getting to grips with the art of repurposing are seeing consistent and predictable growth as a result.

2. Embracing the Wonders of Technology:

There's some truly fantastic tech out there ready to lend a hand. In 2024, leaning on AI tools and advanced content management systems can simplify your content journey. It's all about working smarter, not harder.

3. Staying in Tune with Your Clients:

The preferences of our cherished clients evolve. It's vital to keep up, adjusting our strategies to align with their desires.

Evolve with your customers.

In 2024, it’s not just about knowing them, it’s about anticipating their needs.

The strategy?

Deep dive into data and gather feedback.

Tactics to do this?

Utilise quizzes, polls, post service feedback… Automation is your friend here! Again there is so much tech to make this easier!

The closer you align with your clients evolving desires, the stronger the connection becomes.

4. The Beauty of Being Agile:

Marketing in 2024 calls for a bit of flexibility. With the world changing rapidly, having an agile approach means you can adapt on-the-go, ensuring your salon remains at the forefront of client minds.

As mentioned earlier: Your customer expectations will evolve and shift, and this can happen quickly, so it’s important to pivot quickly.

Of course if you have followed the previous point and collected data and feedback, you will know exactly when and how to do this!

Data led decision making is the best and will result in salon growth!

Stay nimble and competitive.

The tactics to success involve breaking your marketing down into smaller sprints, allowing for faster feedback and adjustments, regular reviews of processes and results to continually refine and improve

5. The Personal Touch:

There's something special about a personalised experience, isn't there?

In 2024, it's more crucial than ever. With the right tools and a genuine understanding of your clients, you can craft experiences that feel tailor-made for each one.

We would argue that Personalisation is probably the most important strategy for salon owners in 2024! 

In an AI adoptive world, salon owners are in danger of making their messages generic.

You need to stand out from the crowd!

Every single client is looking for an experience that is tailored to them. Those salon owners who are leading the game are mapping out customer journeys and using tech to give every visitor a unique and unforgettable experience.

Embracing automations and AI will boost customer satisfaction, loyalty, and operational efficiency, propelling salons to new heights of success.

Ask yourself “When was the last time I mapped out our customer journey?”

This is a process which should be repeated as your customer behaviours, expectations and priorities change!

6. Always Be Curious:

Stay updated, be open to trying new things and always be ready to learn.

We have seen salons soar when they use these strategies.

This is exactly what we teach in our Signature CROWN method: Client, Refine, Optimise, Work Life balance and new opportunities, new audiences for Salon growth,

Need help? book a complementary salon growth strategy call for bespoke advice on your salon growth strategy so 2024 will be your best year yet!

Just check out our availability and choose a convenient time and date for you, we absolutely love to share our knowledge with other salon owners who are looking to scale their business!

Conclusion

In a nutshell, as we approach 2024, focusing on these areas will allow you to stay ahead of the curve and scale your salon business

We say: let's embrace the upcoming changes, ensuring our salons thrive and flourish.

Just check out our availability and choose a convenient time and date for you, we absolutely love to share our knowledge with other salon owners who are looking to scale their business!