Is this the beginning or the end of the high street salon? Every challenge or change can feel like a nail in the coffin for the high street salon business. Never mind being able to thrive? Can we survive?
If this is a case of survival of the fittest, how do high street salons secure a top spot?
Read MoreIt’s a race to the top…not to the bottom!
Here are the 4 things high street salon owners can do, with immediate effect, to start their journey to the top.
Making this easy change in your marketing strategy will mean you never need to discount your services again! Discover HEIR Education’s fool proof method to gain more salon clients without discounting.
It’s the marketing term which we hear over and over again: “ideal client”.
But what the heck is an ideal client? What does that mean and why is it important?
Read MoreAs Salon Owners and Educators, this is something we also resisted for a very long time. It was the essence of where we were going wrong in business.
OH NO! Your salon or your freelance column has quietened down and panic sets in. It’s not busy enough, and you have bills to pay. Should we put a discount on to attract new clients?
There seems to be an overriding conclusion that most salon owners and freelancers come here…
put an ‘offer on!’
