Making this easy change in your marketing strategy will mean you never need to discount your services again! Discover HEIR Education’s fool proof method to gain more salon clients without discounting.
It’s the marketing term which we hear over and over again: “ideal client”.
But what the heck is an ideal client? What does that mean and why is it important?
Read MoreAs Salon Owners and Educators, this is something we also resisted for a very long time. It was the essence of where we were going wrong in business.
