Strategy,

Systems,

and Support.

These components, when effectively combined, create a powerful and sustainable approach to achieving consistent leads, uninterrupted time off, and predictable profit.

In this blog, we'll unlock the significance of the 3 S's and reveal how they can help salon owners to create predictable and reliable marketing success.

Heir SalonMarch 14, 2023salon marketing, salon owner, salon success, maketing strategy, hair salon marketing, hairdresser marketingComment

Chat GPT and your Salon business. Whats the big deal?

We absolutely understand the need to have a range of skills when it comes to being a successful salon owner.

Overall, running a successful salon business requires a diverse set of skills and knowledge, and salon owners need to be competent in two many areas to thrive in the industry.

From business management, Marketing, Team Management, Creative Skills and everything in between - its no wonder that we can often suffer with “writers block” when it comes to content creation!

it is common for people at all levels in the hair and beauty industry to focus on their practical skills rather than their writing abilities.

Writing may not be a skill that comes naturally to everyone, and many salon owners or hairdressers may find it challenging to create compelling content that engages their audience.

This is where tools like Chat GPT can be particularly useful, as they can help generate high-quality, personalised content that resonates with a salon's target audience.

Do high street salons have a future?

Is this the beginning or the end of the high street salon? Every challenge or change can feel like a nail in the coffin for the high street salon business. Never mind being able to thrive? Can we survive?

If this is a case of survival of the fittest, how do high street salons secure a top spot?

It’s a race to the top…not to the bottom!
Here are the 4 things high street salon owners can do, with immediate effect, to start their journey to the top.

A Fool Proof Method To Gain More Salon Clients Without Discounting

Making this easy change in your marketing strategy will mean you never need to discount your services again! Discover HEIR Education’s fool proof method to gain more salon clients without discounting.
It’s the marketing term which we hear over and over again: “ideal client”.

But what the heck is an ideal client? What does that mean and why is it important?

As Salon Owners and Educators, this is something we also resisted for a very long time. It was the essence of where we were going wrong in business.